How-To Guide 9: AI Content That Passes E-E-A-T — Quick Checklist

Use this checklist before publishing any content that uses AI assistance:

PRE-PUBLISH E-E-A-T CHECKLIST:

EXPERIENCE
[ ] Contains first-hand practitioner examples with specific data
[ ] References real campaigns, clients, or projects (anonymized if needed)
[ ] Includes lessons learned that only come from doing the work
[ ] Author bio lists verifiable credentials and experience

EXPERTISE
[ ] Demonstrates deep technical knowledge beyond surface level
[ ] Uses industry terminology correctly and precisely
[ ] Addresses nuances, tradeoffs, and exceptions
[ ] Would teach something to a fellow expert

AUTHORITATIVENESS
[ ] Cites recognized industry sources (Adweek, SEJ, SEL, etc.)
[ ] Includes original research, proprietary data, or unique analysis
[ ] Author has verifiable industry recognition (conferences, publications)
[ ] Other authoritative sources would want to reference this

TRUSTWORTHINESS
[ ] Methodology is transparent and documented
[ ] Limitations are acknowledged
[ ] AI disclosure is present if AI was used
[ ] Author is contactable and identifiable
[ ] No manipulative or deceptive elements

AI-SPECIFIC ADDITIONS
[ ] AI-generated portions are reviewed and edited by expert
[ ] Content adds value beyond what ChatGPT could produce standalone
[ ] Includes unique data points AI models do not have
[ ] Clear human editorial voice and opinion