Marketing Analytics Auditor
A 100+ point deep-scan audit engine for marketing analytics. Checks GA4, GTM, consent mode, security headers, accessibility, SEO, performance, CrUX, and more — with AI-powered analysis.
Overview
The Marketing Analytics Auditor scans any website and runs 100+ automated checks across 13 categories. It generates a scored report (0–100) with prioritized recommendations, actionable fixes, and optional AI-powered analysis.
What it checks
| Category | Checks | What it covers |
|---|---|---|
| Tag Management | 8+ | GTM presence, tag loading, data layer, tag count |
| GA4 Configuration | 10+ | GA4 tags, measurement ID, enhanced measurement, debug mode |
| Consent Mode v2 | 8+ | Default consent state, update mechanism, GPC signal, TCF |
| Conversion Tracking | 6+ | Google Ads tags, Facebook Pixel, conversion linker |
| Data Layer | 8+ | E-commerce events, custom dimensions, push patterns |
| Security Headers | 12+ | HTTPS, CSP, HSTS, X-Frame-Options, SRI, cookies |
| Accessibility | 10+ | ARIA roles, alt text, lang attribute, skip nav, focus |
| SEO & Meta | 12+ | Title, description, canonical, OG tags, schema, robots |
| Performance | 8+ | Render-blocking scripts, payload size, image optimization |
| Third-Party Scripts | 6+ | Script inventory, async/defer, SRI presence |
| Cookies & Storage | 6+ | Cookie inventory, first/third-party, SameSite, Secure |
| Iframes & Embeds | 4+ | Iframe inventory, sandbox attributes, cross-origin |
| Cross-Domain | 4+ | Linker configuration, referral exclusions |
Quick Start
- Open the Analytics Auditor
- Enter any website URL (e.g.,
https://lamps.com) - Click Scan — the audit runs in 10–20 seconds
- Review your scored report with prioritized findings
- Click AI Insights for deeper analysis (requires sign-in or API key)
AI Configuration
The Analytics Auditor uses AI to generate detailed analysis, fix recommendations, implementation code, and compliance reports from your audit data.
Option 1: Sign in with Buddy (Recommended)
Universal SSO — One sign-in, all tools
Click Sign in with Google in the AI Insights panel. You get 25 free credits to start. Your sign-in works across all googleadsagent.ai tools — Keyword Analyzer, Social Builder, Ads Builder, Audit Engine, and Buddy.
Option 2: Bring Your Own Key (Advanced)
Expand "Advanced: Use your own API key" to use your own AI provider credentials.
| Provider | Models Available | Get a Key |
|---|---|---|
| Anthropic | Claude Sonnet 4.6, Claude Opus 4.6 | console.anthropic.com |
| OpenAI | GPT-5.2, GPT-5.2 Pro | platform.openai.com |
| Gemini 2.5 Flash, Gemini 2.5 Pro | aistudio.google.com |
Keys are encrypted with AES-256-GCM and stored only in your browser's sessionStorage. They are never sent to our servers.
Tag & Pixel Audit
Detects all marketing tags and pixels on the page: Google Tag Manager, GA4, Google Ads, Facebook Pixel, LinkedIn Insight, TikTok Pixel, Pinterest Tag, Clarity, Hotjar, and more. Checks for proper loading order, async attributes, and data layer initialization.
GA4 Deep Audit
Inspects GA4 configuration including measurement ID format, enhanced measurement settings, debug mode status, User-ID implementation, cross-domain tracking, and event parameters. Optionally connects to the GA4 Admin API for property-level auditing.
GTM Container Inspect
Paste a GTM container export (JSON) to inspect tag configurations, triggers, variables, and custom templates. Identifies tag firing rules, consent-aware tags, and potential misconfigurations.
Consent Mode v2
Validates Google Consent Mode v2 implementation: default consent state, consent update mechanism, consent surfaces, Google Consent Platform (GCP) signal, Transparency & Consent Framework (TCF) integration, and consent persistence.
Security Headers
Checks 12+ security headers: HTTPS enforcement, Content-Security-Policy, Strict-Transport-Security, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy, cookie security flags (Secure, HttpOnly, SameSite), and Subresource Integrity.
Accessibility
Audits WCAG compliance basics: HTML lang attribute, ARIA roles and labels, image alt text coverage, skip navigation links, tabindex usage, form labels, color contrast indicators, and keyboard navigation support.
SEO & Meta Tags
Validates title tag (length and presence), meta description, canonical URL, Open Graph tags, Twitter Card tags, structured data (JSON-LD), robots directives, hreflang, and heading hierarchy.
Performance / CWV
Analyzes render-blocking resources, total page payload, image optimization (WebP/AVIF), script loading patterns (async/defer), number of HTTP requests, and provides a performance score. Integrates with PageSpeed Insights API for Core Web Vitals.
CrUX Real-User Data
Fetches real-user metrics from the Chrome User Experience Report (CrUX). Shows FCP, LCP, CLS, INP, and TTFB with percentile distributions and pass/fail assessment against Core Web Vitals thresholds.
AI-Powered Insights
After running an audit, click AI Insights to get:
- Full Analysis — Comprehensive review of all findings with prioritized recommendations
- Fix Recommendations — Step-by-step fix instructions for each issue
- Implementation Code — Copy-paste code snippets for GTM, GA4, consent, and security fixes
- Compliance Check — GDPR, CCPA, and ePrivacy compliance assessment
Multi-Page Scan
Scan multiple pages at once by entering URLs separated by newlines. The auditor runs checks on each page and aggregates results into a comparative report. Useful for auditing a homepage, product page, and checkout flow together.
HAR File Analysis
Upload a HAR (HTTP Archive) file captured from Chrome DevTools to analyze network waterfall, request timing, third-party script impact, and resource loading patterns. The HAR analysis provides deeper network-level insights than a page scan alone.
Export & Reports
Export audit results as:
- PDF Report — Branded audit report with score, findings, and recommendations
- CSV — Raw audit data for spreadsheet analysis
- JSON — Machine-readable audit data for programmatic use
- Copy to Clipboard — Quick share of findings summary
Bookmarklet
Drag the bookmarklet to your bookmarks bar for one-click auditing. When you visit any page, click the bookmarklet to instantly run the analytics auditor on the current page without navigating away.