The most comprehensive open-source Google Ads audit ever built. Connect your services via MCP or API keys. Score every dimension. Auto-generate a cross-channel 30/60/90 day strategy.
Connect Google Ads, GA4, GTM, Search Console, PageSpeed, Merchant Center, Meta, Microsoft Ads, and Semrush via Model Context Protocol or direct API keys. Pick and choose what to connect.
Every audit point has scoring criteria, data source, weight, and vertical calibration. Score 0-4 on each. Weighted scoring produces an Account Health Index that means something.
Scores automatically populate a phased 30/60/90 day roadmap. Critical fails drive emergency fixes. Baseline items become optimization priorities. Every action traces to an audit finding.
Built-in guidance for eCommerce, B2B/SaaS, Healthcare, Financial Services, Local Services, Education, Real Estate, and Automotive. Same audit, different benchmarks.
Goes beyond Google Ads into audience orchestration across Meta, Microsoft, YouTube, CTV, Email/CRM, SEO, and programmatic. True integrated strategy, not siloed channel management.
JSON for programmatic access, CSV for spreadsheets, Markdown for reports. Import previous audits to track progress over time. Save and resume from browser storage.
Each connector maps to specific audit categories. Connect what you have access to — the tool works with any combination, including fully manual scoring with zero connections.
Step 1: Connect. Add API keys for the services you have access to, or configure MCP servers for Claude Code / Claude Desktop autonomous auditing.
Step 2: Select. Pick which of the 10 audit categories to run. Categories are dependency-ordered (start with Tracking — everything else depends on it).
Step 3: Score. Work through each audit point. Score 0-4 based on criteria. Connected services can auto-detect findings. Add notes and evidence as you go.
Step 4: Strategy. The engine auto-generates a phased 30/60/90 day cross-channel strategy from your scores. Every action traces back to a specific audit finding.
Step 5: Export. Download as JSON, CSV, or Markdown. Share with clients, stakeholders, or your team. Import later to track progress over time.
The audit engine scores and diagnoses your Google Ads account. When you're ready for live management, ongoing strategy, ad copy, competitor research, and real-time optimization — Buddy is your AI ads agent with direct Google Ads API v22 access.